Background

LION stars Dev Patel, Sunny Pawar, Rooney Mara, David Wenham and Nicole Kidman, and tells the true story of how Brierley, 25 years after being separated from his family in Burhanpur, sets out to find them. Lion received six Oscar nominations at the 89th Academy Awards, including Best Picture, Best Supporting Actor (Patel), Best Supporting Actress (Kidman) and Best Adapted Screenplay.

Promote the release of LION with a charity website and social media campaign that emphasizes the film's high critical acclaim, the performances of its high-caliber cast, its based-on-a-true-story source material, and corresponding cause-related issues through an engaging creative aesthetic and sophisticated online presence. The charity website (now defunct) is featured at the end of the film.