Background

LEX is a real estate investment platform offering commercial real estate stakes for small investors. Through the platform, Lex serves as the intermediary between investors and real-estate firms looking to sell stakes in individual properties, arranging securities sales in increments of $100 and listing the offerings on its platform.

Challenge

Provide users with a zero-state dashboard that contextualizes the platform and a dashboard tutorial that allows users to learn enough about the platform and real estate investing to make an educated investment through Lex and feel confident to do so.